But, here’s what I didn’t hear but would have liked to, in a blogger-friendly listicle:
Any references to Tumblr being an “echo chamber,” or views about the ethics of seemingly-arbitrary censorship.
How the easiest way to get an upward spike in web traffic is to write a screed about how loathsome publicists are. That’s because they’re more likely than anyone else to send your post around to friends and colleagues, usually prefaced with a bunch of expletives! See this type of linkbait here, here, and here.
Why most bloggers and journalists alike either 1) Don’t seem to understand, or 2) Choose to ignore, the basics of how valuation works.
John Shankman, regional sales manager at Federated Media, asked a question that the responding panelist, I thought, needlessly dismissed as trivial. Shankman wanted to know if marketers or corporate communications units – people who aren’t reporters or editors – can use new media to effectively publish stuff about themselves.
Responding, Bryan Keefer, director of products for The Daily Beast, brought up something about audiences responding to authenticity.
My attempts to read in between the lines lead me to interpret that response as such: Social platforms are off-limits because marketers don’t know how to be transparent. Except for, uhh, that they aren’t off-limits to anyone. No one needs a license to blog, and when companies feel their messages aren’t being covered well or understood correctly, marketers will use social platforms to circumvent the Fourth Estate. Ideally, they’ll do so with an eye toward transparency and full disclosure of their reasons for blogging.
Patch, a new, online local news provider that mixes professional, original reporting with user-submitted events listings and news briefs, recently launched in beta in several New Jersey towns. It seems to be a response to the bleak outlook for local dailies.
The financial fundamentals of local newspapers are terrible. Not only is social media altering the ways that news is distributed and consumed, today’s recession has decimated many local advertisers. The unfortunate response? Seemingly every paper has cut personnel—or, in worse-case scenarios, bought out the contracts of their most-skilled reporters who promptly find work somewhere else.
The big papers are in trouble too – during the weekend, the Philadelphia Inquirer and New Haven Register filed for bankruptcy protection – but saving those papers would require different solutions. Saving local and regional papers isn’t receiving as much attention, but it should.
So, the question:
I’m really looking forward to tonight’s New York Twestival (guestlist here) because, from everything I can tell, it’s a legit fundraiser for charity:water, which seeks to bring clean water to people in developing nations. And you know what I think about water.
So, with that: