I decided to value the gathering of experiences over the acquiring of stuff, and to get rid of stuff which would enable the gathering of more experiences. … Stuff gets old and breaks and takes up room in your house, experiences stick with you for life and make you a better person. The more I thought about this, the more obsessed I became. The more I traveled, the more I realized how much less stuff I actually need to be happy, and how much happier I was with less stuff. I knew I had physical clutter, I didn’t realize how much mental clutter came with it. The more I travel the less I pack, and the more I realize that increasing what I own is just increasing cruft— and, that I should get rid of it.
“We are testing your capacity to willingly create that which you spend your entire life trying not to create: the worst logo ever. Participants have the chance to conjure up design demons from the darkest nether regions of their inner world and be purged of them forever. The process looms with graphic doom and will undoubtedly leave the best among us contorted in pain. But may the lowest of the low-brow win! The logo lancelot with the worst design will surely bask in the glory of industry infamy for generations to come.”