Ad Industry's New Ethics Code Takes on Brand Integration, Social-Media Disclosure

Another principle is that advertisers should clearly distinguish advertising, public relations and corporate communications from news and editorial content and entertainment. Particularly amid growing numbers of media sources and use of brand integration in entertainment, it’s a line that’s often hard to distinguish, Mr. Snyder said.

“If consumers are unaware the ‘news’ or ‘entertainment’ they are viewing actually is advertising, they are being misled and treated unethically,” the IAE commentary states.

[via Andy Russell on the YPRP listserv.]