We were able to better predict a student’s academic success based on their Facebook page than on the cognitive tests.
So Facebook is no longer asserting—at least legally—that the emails are fake.
The ill-fated anti-Google whisper campaign I linked to yesterday has today become a full-blown crisis — both for the company funding the campaign (Facebook, naturally) and its PR firm, Burson Marsteller.
There are some good ways to conduct a whisper campaign — which is just an insidery term for when a company tries to get influential people to write contrarian things about another company without having adequate news to support whatever the contrarian claims are — and then there are bad ways. A good way is to make a compelling case for the article while also being straightforward and truthful. It’s a hit-or-miss craft, not a science.
A bad way is to conceal who your client is and then give an unsolicited offer to ghostwrite — which itself is ridiculous, as the best writer in the world can’t effectively ghost for a complete stranger. Concealing a client’s identity is an ethical no-no in public relations and public affairs. The word for it is “astroturfing.”
If Facebook demanded Burson pitch stories on behalf of an anonymous client, then it is at fault. If Burson tried to execute a routine PR engagement in unethical ways, then it is at fault.
Right now, both companies look really shady.
It’ll be worth watching as Facebook continues to influence how readers experience reporting and journalism. TechCrunch today reported on Trove, the Washington-Post-owned “social news site”:
The news site factors in a reader’s likes and dislikes, combining algorithms with ‘expertise from the newsroom’ (news of the day selected by an editorial team).
Trove takes advantage of Facebook Connect to pull in a user’s interests as outlined by his or her Facebook profile to help jump start the personalization part of the equation.
Does giving one particular platform that level of control over content delivery strike anyone else as a not-so-good idea, or am I just missing something?
Milner, the 49-year-old founder of Internet investment firm Digital Sky Technologies and chairman of Mail.ru Group, has no immediate plans to move into the mansion, spokesman Leonid Solovyev told The AP. Solovyev and another spokesman for the billionaire declined any further comment.
Looking for an effective way to get your name in the tech press without doing anything even remotely newsworthy? Say something ridiculous! Like this claim that Facebook could soon become the “most valuable company in the world.”