What advice would you give our dear tumblr overlords to become profitable? #worry #howistumblrpossible
Right now, if a company wants to spend, say, $200,000 next year to have a good blog, there isn’t one single provider they can use for that service. That company would have to piece together several service providers — content, design, public relations — to have an end product that’s worth paying for. Because PR and design firms don’t know how to legitimately create good editorial content, this piecemeal approach rarely works well. And so then you have characters rightly wearing ironic t-shirts that say so.
This is a void in the marketplace for corporate marketing dollars. At some point, a provider is going to fill it, or at least try to in an organized way.
A platform like Tumblr could generate substantial revenue by having an owned media consulting division, as opposed to the earned media services that PR firms offer or the paid media services that ad firms offer.
"Take business from PR firms" is the advice in brief.
Here’s the rationale: Right now, influential consumers of news and information aren’t really bothering to differentiate much between news outlets and corporate-made media. For instance, in terms of the credibility assigned to each medium, a good blog post on your company site is becoming closer and closer to having an op-ed published in a big newspaper. That’s an oversimplification of the notion that bylines matter more and media brands matter less than they traditionally have. (I wonder what McLuhan would think of this.) I’ve been consulting on survey research for the past three months, and there is actual data that suggests this trend.
If by chance the Tumblr overlords are reading this, I’m totally free for a meeting. Preferably downstairs at Les Halles.
It’s really cool that you try to personalize news and aggregation by having a featured tags section whereby small groups of users promote posts they think are worth reading for one reason or another. I agree that proper aggregation cannot be done without the oversight of human editors who understand news values and aggregate accordingly.
But because the #Politics tag, perhaps the most contentious tag imaginable, is "edited" in part by an anonymous internet troll, you’ve trained me to ignore the whole exercise because it’s clear you either don’t take aggregation too seriously or don’t understand that attribution is a very important part of it. In other words, ur doin’ it wrong, and it has become quite ridiculous.
This isn’t an unpopular opinion, and there are ways to fix it.
The ownership and fair use of documents already in a browser’s memory, as well as any client-side code included in that document, is rather untested legal ground. Indications are that the prevailing legal opinion is that users are allowed to view websites (once they’ve been loaded into their browser’s memory) in any way they wish, including manipulating the site’s document model, so long as the underlying code (as visible with a browser’s “View Source” feature) is not modified.
This would be incredibly useful.
"What’s your pitch to skeptical media outlets?"
"It’s as much of a platform for promotion and communication as anything else. Any good piece of new content that you put up there can spread really, really far. That’s something we’ve done a really bad job of exposing. What we will be opening up is the ability to see all of the blogs that stuff appears on, all the RSS feeds that post shows up on, and the subscribers of those RSS feeds, the Facebook, the Twitter pages that post gets syndicated to.”
In the past, The Atlantic has covered birtherism in the context of other stories — something a potential candidate has brought up, or something discussed by a reputable pollster. We have not, and will not, cover birtherism as if it were a serious stand-alone issue facing the Obama administration.
Trying to Confirm the State Dept. Tumblr Is Legit. The State Dept. Tumblr is floating around our dashboards as we speak. As an NBC employee, I like to do my due diligence before posting on these things (I know, I know). I found this post by Alex Howard (via Jaclyn Schiff and Samuel Rubenfeld), who told me he could not confirm the Tumblr’s authenticity, sourcing his story to Jed Sundwall. Writing for Measured Voice, Sundwall talked about working with USA.gov to launch their blog on Tumblr, and mentioned the State Dept.’s own Tumbling adventure. But, was Sundwall able to confirm? No.
So, where do we stand? Mark Coatney was able to confirm that the Tumblr is run by someone with a state.gov email address, and Howard is waiting to get sign off from some folks at the State Dept. Does anyone have any more intel?
I’ve noticed many of the people I’m following posting a lot of journalism- and media-related items, news and such. So I’ve been thinking, maybe there’s a certain part of the Tumblr community who would benefit from a curated tag page for media. (I remember when a page for the tag politics was created, shortly after I expressed that there should be one. People seemed happy.)
How do people feel about that idea?
Endorsed. co-signed, etc.
It must be because they want to make it as difficult and incomprehensible as possible for us to reblog stuff, amirite?
Is this what Tumblr’s new attribution management system does to reblogs? It removes the quoted material but leaves what was freshly added? Click changetheratio below to see what Rachel was reblogging, I doubt she intended her repost (here in its entirety) to be so incoherent:
(UPDATE: Tumblr removes the ellipses even though I can see them in my edit window. WTF? Click charitini to see how Rachel’s repost looked, then click changetheratio to see what she was reblogging.)
Arrington’s tweet from Sept. 2nd:…
I know I ribbed him gently* about it in my last post on the subject (“Women talking about women’s issues. Hopefully…
If so, please recommend my blog for inclusion in the Tumblr directory under “News.” This will take you under 30 seconds and is, honestly, a praise-worthy deed. Thanks.
Done. I do enjoy reading this “news” of which you speak.